This post should be in RESPONSE TO THE FOLLOWING QUESTIONS and must be 150 words.
1. Explain the basics of customer relationship management (CRM).
2. What is the purpose of CRM? What do companies gain from it?
3. What do CONSUMERS gain from it?
4. What are some potential disadvantages to the customer?
Read the Chapter 7 Case: Real Choices at Subaru
Answer each question in 200 words.
Correct APA Source Citing of the Textbook:
ï‚· First in-text use is: (Solomon, Marshall & Stuart, 2012).
ï‚· Subsequent in-text uses is: (Solomon et al., 2012)
ï‚· Solomon, M. R., Marshall, G. W.; & Stuart, E. W. (2012). Brand you: marketing
real people, real choices. (4th ed.). Upper Saddle River, N.J.: Pearson, 2012. Print.