What is a Blue Ocean strategy? Give some examples.
Due: Sunday, End of Module by 11:55 p.m. EST
Read the following article
and answer the questions:
1. Who are the main competitors of Bed, Bath and Beyond?
2. What the main blinders of the company’s current strategy?
3. “Coupons are less relevant in today’s world,” said Oliver Wintermantel, an analyst for Evercore. Agree or disagree with this statement? Explain.
4. What recommendations would you give to the current CEO of Bed, Bath and Beyond?