The objective of this assignment is to learn and practice applying a process for identifying, analyzing, and managing a corporation’s stakeholders. You will select one of the corporate social responsibility reports posted in Week 3 (i.e. Coca-Cola, CVS Health, Key Corp) and prepare a written stakeholder analysis using the Five Key Questions of Stakeholder Management listed in Figure 3-5, p. 82 of the text. Detailed explanation of each question is provided p. 73 to 90. (I’ve also provided some explanation of each question on the next page.)
In your paper, do the following:
1. First identify all the stakeholders addressed by the company’s CSR report.
2. Next select one stakeholder group targeted in the report and determine how the company addressed the Five Key Questions of Stakeholder Management with regards to the selected stakeholder. When appropriate use evidence/specifics from the report to support your answer(s).
Who are the firm’s stakeholders?
What are the stakeholders’ stakes?
Are the claims legitimate?
What power does the stakeholder have?
Is there any urgency regarding this stake?
What opportunities and challenges do our stakeholders present?
What responsibilities does the firm have towards its stakeholders?
What strategies or actions should the firm take to best address stakeholders?
*** Do not use Coca-Cola, CVS Health, Key Corp or walmart***