This week’s article provided a case study approach which highlights how businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry. Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.
Your paper should meet the following requirements:
• Be approximately 3-5 pages in length, not including the required cover page and reference page.
• Follow APA guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
• Support your response with the readings from the course and at least five peer-reviewed articles or scholarly journals to support your positions, claims, and observations.
Be clear with well-written, concise, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.