Research Project Information
For this project, you will research about how society has been trying to influence consumption of a *product from a *social marketing perspective.
*Marketing Definitions: A “product” is any good, service, or idea that can be offered to a market to satisfy a want or need. “Social marketing” is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.
Choose a social marketing goal below that interests you:
You can choose any social marketing topic you want, however keep in mind:
• Formatting, Creativity, Mechanics, Research (10 points) o You must create major Headings and Subheadings to organize your PowerPoint report and you must organize each title page/heading using PowerPoint sections: Instructions for how to Organize your PowerPoint slides into Sections
Attitudes, Perception, Postpurchase processes, Motivation, Culture, etc.) you could draw on to identify the function(s) that [chosen product] fulfills for you personally and/or your chosen target market/group and the means by which you/they seek to justify your/their high/low levels of [chosen product] consumption.