Your mission is to prepare a plan that will deal with all of that brand’s needs, from the PR point of view. In order to do so, you will need to analyze the brand (research), show the target audience, decide on PR goals,(Vision is not needed) pick a strategy, the main message, and tactics: your actual PR work plan. For the tactics part must present 10 PR ideas: like events, special interviews, and etc. each idea must work with the strategy, to support it and to allow you to reach the target audiences as you picked to focus on. Your work must show you understand the brand and its message. Show the smart strategy and creative tactics.