1. Service innovations are happening in competitive businesses every day. For a service innovation example of your choice, explain how the process step of “recognition” would occur and describe what you believe the following step for it might be.
2. For an innovative product of your own choosing, describe what you believe to be the most challenging step In the New Product Development (NPD) process. Provide 1-2 sentences to describe the innovative product, then 2-3 sentences to explain the challenge this innovative product would face in the NPD process.