Before crunching numbers can happen, a mapping of analytics needs should be done. The article in the resources section of this learning activity provides an example of how analytical methods were applied to designing and writing websites. While this resource focuses on a different objective than this assignment’s scenario, the process used to address the problem will be similar.
High analytics users may want to start at the end of the problem: crunching numbers; however, the emphasis in analytics could easily be placed on breaking down our business problems into more manageable pieces. The application of technology needs to fit the problem(s) defined and not simply be implemented for the sake of the technology’s capabilities.