The internet has brought about lots of changes in the way businesses perform their functions. One of these changes is the ease and convenience of looking for a product’s price and choosing the one with the lowest price offering. This discussion is about price transparency and its impact on businesses.
In Module 4, you studied the “product” component of the marketing mix. One category of products you learned about was “shopping” products. A common characteristic of these products is that customers engage in extensive search before choosing and buying them.
For your initial post in the discussion forum, choose a shopping product from a well-known brand to research and address the following: