In an industry that is continuously evolving, organizations must plan for the future, making marketing planning essential to their success. Effective marketing plans align with value-based delivery systems and implement strategies for branding and promotion. By engaging consumers and building their reputations, healthcare organizations can gain a sustainable competitive edge. For this discussion, you examine the marketing plan for a healthcare organization and recommend marketing strategies.
Note: If you do not currently work for a healthcare organization, select a healthcare organization that is of interest to you.