Provide short answers 175 to 200 words for each of the following questions:
– What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today?
– How do the functional and critical and cultural approaches to mass communications effect advertising decisions?
– How does media technology affect culture and society today? How has media technology influenced older forms of communication?
– What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.
Arens, W. (2016). (15th ed.). McGraw-Hill Higher Education.
Format your assignment according to appropriate course-level APA7 guidelines. Use scholarly peer reviewed references