Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.
Write a 350- to 700-word response that addresses the following questions:
[Firm’s Response to Date]
[Strategy Going Forward]
Continued food poisoning and illnesses connected to the Chipotle restaurant played a big part in the negative brand reviews the company received. To rebuild its customer trust, Chipotle implemented an enhanced food safety program, including DNA-testing ingredients before shipping them to restaurants. It also changed food preparation and handling practices. Aside from that, Chipotle has adopted a differentiation strategy for attaining a competitive advantage. It purchases more antibiotic-free and vegetarian-fed meat than other restaurants worldwide.