Explain the role media has had in shaping our culture and society. Explain the importance of being a critical receiver of mass media messaging.
Mass communication influences society and culture by giving shape and structure. For example, the rise of digital technologies such as social media has enabled users to communicate and share in real-time, irrespective of their location. The problem is that this digital divide might lead to an even greater separation between connected and unconnected cultures. Despite this, media has led to the globalization of culture by offering an extensive transnational transmission of cultural products. It has also led to the creation of communicative networks.