Chapter 9- discussion question #1-5
1. How does traditional analytics make use of location-based data? 2. How can geocoded locations assist in better decision making? 3. What is the value provided by geospatial analytics? 4. Explore the use of geospatial analytics further by investigating its use across various sectors like government census tracking, consumer marketing, and so forth. 5. Search online for other applications of consumer-oriented analytical applications. 6. How can location-based analytics help individual consumers? 7. Explore more transportation applications that may employ location-based analytics. 8. What other applications can you imagine if you were able to access cell phone location data?
Traditional analytics offer visual maps that are geographically mapped and based on the original location data. Geocoded locations assist users in understanding “true location-based” effects and enabling them to view at higher granularities than those that traditional postal code aggregations offer. Geospatial analytics provides insights from analytics easier and more intuitive. Geospatial analytics can help in the census process by designing and digitizing enumeration areas creating a place coding system.