You should choose a company or organization and investigate a particular information system used by it – the system could be an ERP, a transaction processing system, a CRM system, a POS system etc. The work must include business name, sector it operates in and system used (therefore custom-built proprietary systems are not allowed). At the very least, the report must include the problem faced by the company, the software system chosen as a solution and how the system helped resolve the problem. The report could also include information on implementation duration, implementation process or difficulties encountered, possible staff issues faced (e.g. training, redundancy, ethical), post-implementation performance etc. The approach is that of a short case study.
· the word length should be between 1000 and 1250 words, excluding bibliography
Steve Jobs implemented Apple’s CRM strategy, and he believed that it should start with customer experience before working backward to the technology. After purchasing an Apple product, the first step is to create a user ID, a unique profile that synchronizes across all the devices. CRM allows Apple to identify its customers, anticipate their needs, and focus on their experiences. However, the organization lacks social CRM where customers can express their views, driving them to pursue other options.