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Review the details of your assessment including the rubric. You will have the ability to submit the assessment once you submit your required pre-assessment and engage with your Faculty Subject Matter Expert (SME) in a substantive way about the competency.
For this Performance Task Assessment, you will play the role of a consultant who has been brought in to help the leadership of a company struggling to evolve in the current market. You will present a report to the CEO in which you analyze the relationship of creativity and innovation to business practices.
Assessment Submission Length: Approximately 8–10 pages, not including title page and References page
To complete this Assessment, do the following:
Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission, and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.
Achievement vs. Mastery of the Competency
Assessment of Individual Rubric Rows
In order to achieve Meets Expectations for a particular row of the rubric, you must have adequately completed all criteria in that row. This means that you have addressed all required elements to the required level of quantity and/or quality.
In order to achieve Exceeds Expectations for a particular row of the rubric, you must have adequately completed all criteria in the row, and in addition, your response must reflect a depth and breadth of knowledge and expertise. Examples of this include—but are not limited to—the following:
All submissions must follow the conventions of scholarly writing. Properly formatted APA citations and references must be provided, where appropriate. Submissions that do not meet these expectations will be returned without scoring.
This Assessment requires submission of one 8- to 10-page report to the CEO, excluding title page and References page. Save this file as FC001_firstinitial_lastname (for example, FC001_J_Smith).
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Important Note: As a student taking this Competency, you agree that you may be required to submit your Assessment for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted Assessment materials will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such materials. Use of the Turnitin.com service is subject to the Usage Policy posted on the Turnitin.com site.
The Role of Creativity and Innovation in Business
For this Assessment, you will act as a consultant to a company to provide information on how creativity and innovation can play a role in business practices. The company’s CEO, Gabriel Marron, has been resistant to change for the past 25 years, and the company recently began losing market share to other competitors. After months of being in denial, the CEO is finally open to considering the idea of implementing innovative approaches to reclaim the company’s former position at the top. Gabriel admits that it is simply not in his nature to value innovation. Sticking to tried and true methods has always worked favorably throughout his career, but you are being brought in because that is proving to no longer be the case. In your report, you will draw the connection between creativity, innovation, and business practices.
With those thoughts in mind, construct your report to the CEO with the following sections, being sure to incorporate appropriate business examples (as indicated), as well as citations for relevant academic resources from the classroom, the Walden Library, and/or other appropriate scholarly sources to support your work.
Click each of the items below for more information on this Assessment.
In the first part of your report, address the following:
In the second part of your report, address the following:
In the third part of your report, address the following: