You will be creating a new brand, proposing a relationship for this brand with an influencer, coming up with ideas for how the influencer could benefit your brand, and creating a social media post announcing the partnership between the influencer and the brand to promote one of the initiatives you designed.
|Influencer Marketing Rubric|
|Description of New Brand||10.0 pts Thorough Explanation||5.0 pts Abstract Idea||0.0 pts No Marks||10.0|
|Identification of Influencer||5.0 pts Reasoning is logical||2.5 pts Unclear position||0.0 pts No Marks||5.0|
|Actions||5.0 pts Articulated well||2.5 pts Not clear||0.0 pts No Marks||5.0|
|Appearance||5.0 pts Professional||2.5 pts Sloppy||0.0 pts No Marks||5.0|